Hyperreality and Reality: Contestation of PT Dewandra Corporate Narratives and the Alam Permai Village Community
DOI:
https://doi.org/10.17977/um021v9i22024p19-34Keywords:
Company profile, Hyperreality, Narrative, PT Dewandra, RealityAbstract
This study aims to examine hyperreality and reality between the corporate narrative of PT
Dewandra and the community of Alam Permai Village, an area in East Java, using Jean
Baudrillard's Hyperreality theory. To achieve this goal, the researcher used a qualitative approach
with a phenomenological research design. The subjects in this study were those who were pro
PT Dewandra (Head of Alam Permai Village and those who were anti PT Dewandra) and those
who were anti PT Dewandra (Social activists, community lawyers and people who were against
PT Dewandra). The selection of research subjects was carried out using the snowball sampling
technique. The researcher used data collection techniques through participant observation, in
depth interviews, literature studies and documentation. The data obtained were analyzed through
data condensation, data presentation, and drawing conclusions. The results of the study indicate
that the narrative of the PT Dewandra Indonesia company profile is a form of simulacra that gives
rise to hyperreality in society. On the other hand, the community narrative reflects both positive
and negative realities regarding the existence of PT Dewandra for the local community and
environment.The results of this study are expected to provide benefits for all stakeholders who
support large company investments in the community so that various negative impacts from the
company are not experienced by the community.
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