Utilization of Twitter Social Media in Tourism Recovery in Yogyakarta
DOI:
https://doi.org/10.17977/um021v7i22022p92-104Keywords:
Social Media, Twitter, Tourism, NvivoAbstract
Yogyakrta as one of the main tourism destinations in Indonesia suffered losses of up to 10
trillion and continued to grow during the pandemic. However, with the issuance of various
regulations and the improvement of covid-19 handlers, several sectors have begun to resume
operations with strict health protocols, including tourism. In an effort to save tourism in
Yogyakarta, the government is re-promoting tourism during the pandemic, one of which is by
utilizing social media twitter. Through the official account of the Tourism Office, @visiting_jogja
research tries to analyze how the Yogyakarta government through its twitter account promotes
tourism recovery in Yogyakarta. This research uses a qualitative method with a descriptive
approach, data analysis using analytical tools in the form of the NVivo Plus 12 application,
starting with data input through the Nvivo NCapture feature, then coding, exploration, data
visualization and, data presentation and drawing conclusions. The results showed that the use
of social media for the dissemination of tourism information in Jogja City was very effective, the
dissemination of information related to tourism, events and activities as well as additional
important information about the pandemic became very quickly resolved
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