Mediascape and Future Imagination

Career Aspirations of Japanese Language Students in the Social Media Era

Authors

  • Wahyu Handayani Setyaningsih Program Studi Bahasa Jepang untuk Komunikasi Bisnis dan Profesional, Universitas Gadjah Mada
  • Lufi Wahidati Program Studi Bahasa Jepang untuk Komunikasi Bisnis dan Profesional, Universitas Gadjah Mada
  • Wury Dwiwardani Program Studi Bahasa Jepang untuk Komunikasi Bisnis dan Profesional, Universitas Gadjah Mada

DOI:

https://doi.org/10.17977/10.17977/um021v10i22025p133-147

Keywords:

aspirasi, karier, mahasiswa, mediascape

Abstract

Penelitian ini bertujuan untuk menganalisis aspirasi karier mahasiswa jurusan Bahasa Jepang dan peran media sosial di dalamnya. Melalui pendekatan kualitatif dan teknik wawancara semi-struktural, penelitian ini mengeksplorasi bagaimana mahasiswa
memanfaatkan media sosial dan membentuk aspirasi karier mereka. Wawancara dilakukan terhadap enam mahasiswa yang telah memiliki pengalaman praktik industri sebelumnya. Beberapa konsep scapes dari Arjun Appadurai digunakan sebagai pisau analisis. Hasil penelitian menunjukkan adanya perbedaan pola konsumsi media di kalangan mahasiswa. Terdapat dua kelompok mahasiswa, yaitu mereka yang memanfaatkan media sosial untuk membangun imajinasi karier, memperluas jaringan profesional, dan merencanakan masa depan dan kelompok yang menggunakan media sosial lebih sebagai sarana rekreatif. Analisis menunjukkan bahwa orientasi masa depan mahasiswa jurusan bahasa Jepang tidak bersifat tunggal. Mediascape, technoscape, dan ideoscape memengaruhi imajinasi mahasiswa terkait kariernya di masa depan. Sebagian dari mereka membayangkan karir yang transnasional dengan orientasi ke luar negeri atau ke Jepang sebagai cita-cita, sedangkan sebagian lainnya lebih fokus pada karier di dalam negeri dengan kompetensi bahasa Jepang sebagai nilai tambah.

References

Abdillah, J. B., Prabasmoro, T., & Mahzuni, D. (2025). Community identity construction: A case study of digital literacy activists in Next Generation Indonesia Community. Satwika : Kajian Ilmu Budaya Dan Perubahan Sosial, 9(1), 128–139. https://doi.org/10.22219/satwika.v9i1.39470

Appadurai, A. (1990). Disjuncture and Difference in the Global Cultural Economy. Theory, Culture & Society, 7(2), 295–310. https://doi.org/10.1177/026327690007002017

Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press.

Appadurai, A. (2004). The Argument The Capacity to Aspire: Culture and the Terms of Recognition. In V. Rao (Ed.), Culture and Public Action (pp. 59–84). World Bank Publication. http://ebookcentral.proquest.com/lib/washington/detail.action?docID=3050693.

Barelli, E., Tasquier, G., Caramaschi, M., Satanassi, S., Fantini, P., Branchetti, L., & Levrini, O. (2022). Making sense of youth futures narratives: Recognition of emerging tensions in students’ imagination of the future. Frontiers in Education, 7. https://doi.org/10.3389/feduc.2022.911052

Benson, V., Morgan, S., & Filippaios, F. (2014). Social career management: Social media and employability skills gap. Computers in Human Behavior, 30, 519–525. https://doi.org/10.1016/j.chb.2013.06.015

Bok, J. (2010). The capacity to aspire to higher education: “It’s like making them do a play without a script.” Critical Studies in Education, 51(2), 163–178. https://doi.org/10.1080/17508481003731042

Couldry, N. (2012). Media, Society, World: Social Theory and Digital Media Practice. Polity Press.

Gai, X., Gu, T., Wang, Y., & Jia, F. (2022). Improving career adaptability through motivational interview among peers: An intervention of at-risk Chinese college students majoring in foreign language. Journal of Vocational Behavior, 138. https://doi.org/10.1016/j.jvb.2022.103762

Gozali, R., & Malik Sayuti, A. (2025). Pengaruh Konten Edukasi Karir Di Media Sosial Terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir: Studi Kasus Konten Kreator Vina Muliana. JURNAL MANAJEMEN DAN BISNIS, 4(1), 95-114. https://doi.org/10.36490/jmdb.v4i1.1761

García, M., & José, I. (2016). Japanese Capital Internationalization and Its Regional Leadership in Southeast Asia. Revista de Economía Mundial, 42, 109–128.

Halpern, C., Halpern, B., & Cerchiaro, I. B. (2020). Brazilian Undergraduate Students’ Perceptions of the Role of Social Media in Online Recruitment for Internship Positions. Journal of Human Resource and Sustainability Studies, 08(03), 294–311. https://doi.org/10.4236/jhrss.2020.83017

Kemp, S. (2025, February 25). DIGITAL 2025: INDONESIA. Https://Datareportal.Com/Reports/Digital-2025-Indonesia. https://datareportal.com/reports/digital-2025-indonesia

Kern, M. L., McCarthy, P. X., Chakrabarty, D., & Rizoiu, M.-A. (2019). Social media-predicted personality traits and values can help match people to their ideal jobs. https://doi.org/10.1073/pnas.1917942116/-/DCSupplemental.y

Meiji, N. H. P. (2019). Pemuda (Pe)kerja Paruh Waktu: Dependensi dan Negosiasi. Jurnal Studi Pemuda, 8(1), 15. https://doi.org/10.22146/studipemudaugm.46133

Miller, D., Costa, E., Haynes, N., McDonald, T., Nicolescu, R., Sinanan, J., Spyer, J., Venkatraman, S., & Wang, X. (2016). How the World Changed Social Media. University College London Press.

Nilan, P., Parker, L., Bennett, L., & Robinson, K. (2011). Indonesian youth looking towards the future. Journal of Youth Studies, 14(6), 709–728. https://doi.org/10.1080/13676261.2011.580523

Parker, L., & Nilan, P. (2013). Adolescents in Contemporary Indonesia. Routledge.

Patton, M. Q. (2014). Qualitative Research & Evaluation Methods Integrating Theory and Practice. SAGE Publications Inc.

Prensky, M. (2001). Digital Natives, Digital Immigrants (Vol. 9, Issue 5). MCB University Press. https://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf

Purboningsih, E. R., Massar, K., Hinduan, Z. R., Agustiani, H., Ruiter, R. A. C., & Verduyn, P. (2022). Perception and use of social media by Indonesian adolescents and parents: A qualitative study. Frontiers in Psychology, 13. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.985112/full

Putri, F. A., & Uljanatunnisa. (2023). Analisis Resepsi Konten Pada Akun TikTok @vmuliana Terhadap Kebutuhan Informasi Akan Career Preparation. Medium, 11(2), 221–234.

Ramadhan, S. G., & Sayuti, A. M. (2025). Pengaruh Konten Edukasi Karir di Media Sosial terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir: Studi Kasus Konten Kreator Vina Muliana. Jurnal Manajemen Dan Bisnis, 4, 95–114.

Robertson, S., Cheng, Y. E., & Yeoh, B. S. A. (2018). Introduction: Mobile Aspirations? Youth Im/Mobilities in the Asia-Pacific. In Journal of Intercultural Studies (Vol. 39, Issue 6, pp. 613–625). Routledge. https://doi.org/10.1080/07256868.2018.1536345

Salazar, N. B. (2011). The Power of Imagination in Transnational Mobilities. Identities, 18(6), 576–598. https://doi.org/10.1080/1070289X.2011.672859

Salsaminia, & Santosa, A. (2025). Pengaruh Penggunaan Media Sosial, Keterampilan Komunikasi Digital, dan Personal Branding Terhadap Employability Generasi Z di Daerah Istimewa Yogyakarta. Journal of Indonesian Management, 5(1), 18. https://doi.org/10.53697/jim.v5i1.2228

Savickas, M. L. (2013). Career Construction Theory and Practice. In Career Development and Counseling: Putting Theory and Research to Work (2nd ed.). John Willey & Sons.

Smaldone, F., Ippolito, A., Lagger, J., & Pellicano, M. (2022). Employability skills: Profiling data scientists in the digital labour market. European Management Journal, 40(5), 671–684. https://doi.org/10.1016/j.emj.2022.05.005

Sutopo, O. R. (2014). Social Generation, Class and Experiences of Youth Transition in Indonesia. Asian Journal of Social Sciences & Humanities, 3(3), 126–134.

Tkachuk, V. V, Yechkalo, Y. V, Bielikova, O. A., Kolomoiets, T. H., Zinchenko, V. M., & Semerikov, S. O. (2025). Social media as a tool for career guidance in higher education. https://acnsci.org/semerikov

Triningsih, L., Meiji, N. H. P., Pratiwi, S. S., & Apriadi, D. W. (2025). Realitas Pemuda Pekerja Paruh Waktu dan Ketidakpastian Risiko Masa Depan Dunia Kerja. Jurnal Sosiologi Pendidikan Humanis, 10. https://doi.org/https://doi.org/10.17977/um021v10i12025p71-82

Zhang, M., Zhou, S., & Wu, Y. (2023). Pressure from social media: influence of social media usage on career exploration. Career Development International. Career Development International, 29(1).

Downloads

Published

12/30/2025

Issue

Section

Articles